Re: CN again with misinfo
Stuart Heggie <stuart.j.heggie@...>
Rolando, I worked for many years in Marketing at a very large multinational. I would regularly get assailed by a customer over a price increase. They'd trot out figures about the cost of this that and the other raw material, producer price index changes etc. My response was always the same: My costs are none of your business. My prices reflect the VALUE we create. If you think you can do better elsewhere, go ahead and try but I'm certain my prices are very fair for the value I deliver. In one epic case the buyer for a MAJOR company tried to call my bluff. He stockpiled our product, started buying from a cheap competitor and to-the-day-we-calculated-he'd-run-out-of-our-stuff, he was back buying at list price. The competitor's stuff did not deliver the value we did. No discounts for loyalty anymore. You don't owe us an explanation for why your prices are what they are. Value is what this is about. Not cost. Stuart Heggie
|
|